21st century podiatry
We are a group of forward-thinking podiatrists who have built a progressive treatment and assessment clinic based on the passions of our practitioners.
Mon - Fri: 8:00AM - 8:00PM Sat - Sun: Closed

Privacy policy

Your privacy is important to us and Eliminaser Ltd / 21st Century Podiatry is committed to protecting your personal data.  This privacy policy explains what personal data we collect from you and how we use it.  We may change this policy from time to time so please check this page occasionally.

This privacy policy has been written to provide you with information about:

  • What data we collect from you
  • How your personal data is collected from you
  • How we use your personal data
  • Your legal rights relating to your personal data

Eliminaser Ltd and 21st Century Podiatry are the controllers and are responsible for your personal data (collectively referred to as ‘Eliminaser Ltd’, ‘we’, ‘us’).

What type of data do we collect from you?

Data for legitimate interests

The personal data which Eliminaser Ltd collects may include, but is not limited to:

  • Contact names
  • Email addresses
  • Telephone numbers
  • Addresses
  • Medical History

We do not, and will never, sell any of your personal data.

How we collect personal data

We obtain information about you when you come into one of our clinics, use our website, for example, when you contact us about treatment courses or when you order items (like SteriShoe+) from our website.

Google Analytics

We do not currently use this.  However, in the future we may use Google Analytics when someone visits www.eliminaser.co.ukor www.21stpodiatry.co.uk  we may use a third-party service, such as or similar to Google Analytics, to collect standard internet log information and details of visitor behaviour patterns.  We do this to find out information such as the number of visitors to the various parts of the website.  This information is only processed in a way which does not identify individuals.  We do not and will not make, or allow Google to make, any attempt to find out the identities of those visiting our website.

Other Methods

The methods by which we collect data may include, but are not limited to:

  • Direct contact from existing / potential clients

Third parties

We do not currently use this.  However, in the future we may use third-party software providers to log your use of our website to improve your experience and the performance of our website.

How we use your personal data

All data we collect is used specifically for legitimate purposes; these may include, but are not limited to:

  • Providing our products and services to you when you order them
  • Booking an appointment in one of our clinics
  • Contacting you if we need to obtain or provide additional information
  • Ensuring that the information we hold about you is accurate
  • Checking that you are satisfied with what we are offering

We ensure that personal data is only used for legitimate purposes, and only when your interests and fundamental rights do not override our legitimate interests.

Mailing Lists

When you register with us by for example placing an order, requesting an appointment, becoming a client receiving treatment, we collect personal information.

We use this information to send you occasional newsletters and other communications to:

  • Keep you informed of updates to our services and protocols
  • Inform you about changes to our products and services

We do not rent or trade email lists with other organisations and businesses.

We use a system on our website to deliver our newsletter.  We gather statistics around email opening and clicks using industry-standard technologies to help us monitor and improve our newsletter.  You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing info@eliminaser.co.uk or info@21stpodiatry.co.uk


Our cookie policy can be found by clicking here.

Your Privacy Rights

You have the following rights:

  • The right to ask for a copy of personal data that we hold about you (the right of access).
  • The right to request that we delete personal data held on you; where we no longer have any legal reason to retain it (the right of erasure or to be forgotten)
  • The right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you (the right of rectification).
  • The right to opt out of any marketing communications that we may send you and to object to us using/holding your personal data if we have no legitimate reasons to do so (the right to object).
  • The right (in certain circumstances) to ask us to ‘restrict processing of data’, which means that we would need to secure and retain the data for your benefit but not otherwise use it (the right to restrict processing).
  • The right (in certain circumstances) to ask us to supply you with some of the personal data we hold about you in a structured machine-readable format and/or to provide a copy of the data in such a format to another organisation (the right to data portability).

Our contact details are listed on our website, if you wish to get in touch about any of the above.